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Notes on getting found — by search engines and by AI.

Field notes on AI search visibility, technical SEO audits, geo grid local rankings, ecommerce feeds and client reporting from the SEOkinda team.

llms.txt: the honest answer on whether it does anything
Technical SEO
Sep 23, 2026
5 min read
llms.txt: the honest answer on whether it does anything
Adoption has reached roughly one site in ten. AI crawlers request the file in about 0.1% of visits. Google has said on the record that it does not support it.…
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AEO, GEO, LLMO: which acronym actually needs a budget
Strategy
Sep 23, 2026
6 min read
AEO, GEO, LLMO: which acronym actually needs a budget
Four new optimisation disciplines appeared in eighteen months, and most of the writing about them is definitional rather than useful.…
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Zero-click search: how to measure SEO when nobody clicks
AI Search
Sep 23, 2026
7 min read
Zero-click search: how to measure SEO when nobody clicks
Roughly six in ten Google searches now end without a click, and AI Overviews cut clicks by up to 58%…
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ChatGPT Ads Manager Is Now Open in the U.S.
AI Search
Sep 23, 2026
6 min read
ChatGPT Ads Manager Is Now Open in the U.S.
OpenAI has introduced a self-serve ChatGPT Ads Manager, giving U.S. businesses a new way to advertise within the ChatGPT experience.…
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