Ask most tools where you rank locally and you get one number, sampled from one point. In practice you might sit at position 2 outside your own office and position 20 four streets away. The geo grid runs the same keyword from every point across your service area and colour-codes the result.
The GBP audit checks every field that influences local ranking and conversion — name, address, category, phone, website, hours, services, attributes, photos and posts — and scores each one out of ten. Missing fields are the most common reason a well-optimised site still loses the local pack.
Review volume, average rating, sentiment themes and how quickly you reply are tracked alongside rankings, because in the local pack they move together.
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