Add up to five rival domains once and every keyword you track automatically gains five extra rank columns. No separate report, no switching views. The summary line under the table is the quick read: how many keywords are ranked, how many improved, how many dropped, and how many you are beating every competitor on.
Rather than starting from a blank list, the platform discovers keywords from your own content and service pages, then classifies each one as primary, secondary, short-tail or long-tail — and maps it to the URL on your site that should own it.
Movement alerts fire on overtakes, top-three losses and sudden drops — by email or Slack — so a ranking problem reaches you before the monthly report does.
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